As clients shift from physical to online buying, the rate of returns rises. No doubt, that most e-Commerce businesses have faced – in some way or another- the situation of once the order is delivered, the customer wishes to Return it. In fact, internet purchases are returned three times more frequently than anything purchased in a physical store.
Unfortunately, the most significant issue with returns is that the merchant bears the expense of returns, both financially and in terms of time and effort.
These stressful circumstances can be decreased and maybe killed totally as Sprint Logistics highlights five ways merchants should consider to provide a more reliable, efficient, and supportive consumer experience.
1. Examine the Data
To reduce internet business return volumes, it’s crucial to understand the essential reason for why clients return items back. The most straightforward way to this is to provide and explain much data on the item description as could reasonably be expected.
Offer consumers reliable size guides so that they may feel confident in their measurements before placing a purchase. Give details on the materials used, the size of the items, and how they appear and feel. Customers are less likely to refund a purchase if they have more information up front.
2. Make it simpler for clients to bring things back.
For both buyers and businesses, purchasing on the web then returning in store is turning out to be progressively well known. Most or some of the internet-based buyers would prefer to return an item to a genuine store than have it delivered back. To match customer assumptions, add additional drop-offs where customers might return your product. Besides, this adds different benefits for the store. In any case, logistical costs are decreased, and more deals and sale could be made while the client is in the store.
3. Extend the time you have to return items.
In view of the social distance and the more lockdown focus it’s a good idea to extend your returns window from 14 to 30 or 60 days for example. This will help to increase consumer loyalty and encourage repeat purchases. This can even be the main consideration in whether or not a client decides to buy from that internet-based retailer – the ultimate cherry on top!
4. Encourage exchanges rather than returns.
The easiest way to save a sale is to exchange or credit it. As a result, instead of offering a refund, attempt to promote store credit to drive the next transaction. Furthermore, offering these consumers a discount on their next buy can be a fantastic tactic.
5. Returns ought to be computerized.
Simplify it for your clients to request a return by offering them an internet-based returns page where they can start the returns procedures. Merchants won’t have to rely on sending labels inside shipments if they use a fully integrated system, eliminating waste and printing costs – and they’ll have access to information about incoming returns and the reasons behind them before they arrive at their door, allowing them to plan ahead for processing.
How does Sprint Logistics Support in this process?
Sprint Logistics combines a fully integrated returns process with a paperless doorstep collection. Our Merchants can easily request a return, generate labels and organize item drop off or pick up via our own portal; which also helps stay in control and Keep track of returns from request to item delivery, plus a review of returns history, all in one place. Every step of the way, Merchants and their Customers are kept informed by our automated tracking alerts.
In a nutshell, Returns should not be viewed only as a burden for retailers. They should be viewed as a chance for carriers to assist merchants’ online success, develop connections, and secure long-term growth by providing a seamless returns solution.